Het service-abonnement

Enterprise & Art creates in 1991 the service subscription, making it more convenient for businesses to call in an art consultant’s advice and assistance.

The subscription also helps safeguard art policy implementation, informing subscribers of each other’s art initiatives. Activities that Enterprise & Art performs as part of the service subscription involve writing policy papers, making inventories and inspections of collections, preparing catalogues, writing copy, organizing temporary exhibitions, arranging for Christmas cards and relational gifts to be sent, et cetera.

The service subscription also entitles participants to an annually organized trip to visit a collection or attend a manifestation of interest to the subscribers. Over the years, collections visited include those of ING Bank, Océ-Nederland, Caldic, Interpolis, Akzo, Gasunie, De Nederlandsche Bank, Bouwfonds, Schiphol, and the AMC. Also visited are the Rijksakademie voor Beeldende Kunsten in Amsterdam, the Keramisch Werkcentrum, and the De Pont Foundation in Tilburg, Schloss Moyland, and the Groninger Museum. These trips always include a fine dinner where mutual contacts are strengthened in an informal setting.

And finally,
all service subscription holders each year receive
an invitation to the preview and opening of the
KunstRAI in Amsterdam.

Companies using the Enterprise & Art service subscription between 1991 and 2002 are:

- Akzo Nobel
- Amsterdam RAI
- Caldic
- Drukkerij Velder van den Hezelaer BV
- Geerts’ Huis O-Theek
- GG&GD, Amsterdam
- Interpolis
- Inventure
- Mobil Oil
- Rabobank Nederland
- Randstad
- Shell Nederland BV
- Van Rietschoten & Houwens BV
- ING Groep
- Deutsche Bank de Bary
- Gemeentelijk Havenbedrijf, Amsterdam
- NV het Havengebouw
- Ministerie van Justitie
- NIB Capital
- Océ-Nederland BV
- Tiel Utrecht Verzekeringen

The Akzo trip in 2000. Chairman of the Board,
Mr. Cees J.A. van Lede gives an introduction,
before a tour of the collection given by
curator, Hester Alberdingk Thijm. In the
background a painting by Martin van Vreden.

During the 2001 tour of the Schiphol Airport
art collection participants pausing at the wellknown
wooden apple, the "meeting point" art
object, made by Kees Franse in 1975, placed in
Departures Hall 3.