PRIDE OF ROTTERDAM
P&O North Sea Ferries

Enterprise & Art is commissioned, in 2001, by P&O North Sea
Ferries to place the art for the two new cruise-ferries to service the Rotterdam-Europoort to Hull route.

This is the first time that the firm is responsible for the selection, production, transport, and installation of all the art on board a ship. Because of its destination, and because the client is a Dutch-British company, the artists selected for the project are exclusively Dutch and British.

Over twenty artists make unique pieces for the on-board public areas including monumental glass mosaics by Barbara Broekman and neon columns by Titia Ex. Except for two locations, the selected artists all deliver art for both ships.

For the cabins, 7 Dutch and 6 British artists make a limited edition of graphic art pieces. The art collection adds an extra dimension to the passengers’ perception of the special quality of cruise ferry travel.

PRIDE OF ROTTERDAM:

-Built: 2001
-Decks: 11
-Tons: 60.000
-Total Staterooms: 546
-Number of passengers: 1.360
-Length: 705 feet
-Width: 103 feet
-Cruising speed: 22 knots

Art locations Enterprise & Art:

- Reception: Andy Warhol (USA)
- Main Staircase: Barbara Broekman (NL)
- Side Staircase: 100 % Licht (NL)
- Buffet Restaurant:: Ton Dubbeldam (NL)
- Casino: Susan Schildkamp (NL)
- General Lounge: Piet Warffemius (NL)
- Corridor Show Lounge: Matthew Radford (GB)
- Round Staircase: Titia Ex (NL)
- A la Carte Restuarant: Tim Maguire (GB)
- Business Lounge: Martin van Vreden (NL)
- Quiet Room: Jan Hendrix (NL)
- Wine Bar: Enric Adsera Riba (S/NL)
- Continental Bar: Arjan van Arendonk (NL)
- Irish Bar: Jacobien de Rooy (NL)
- Driver Restaurant: Araun Gordijn (NL)
- Officer's Mess: Peter Dumas (NL)
- Sky Lounge: Hugo Kaagman (NL)
- Landing Sky Lounge: Milou Honig (NL)
- Hutten: Jan Cremer (NL)
  Harrie Gerritz (NL)
  Diana van Hal (NL)
  Ondine de Kroon (NL)
  Joost Minnigh (NL)
  Vincent van Ojen (NL)
  Martin van Vreden (NL)
  Bob Batchelor (GB)
  Ruth Beardsworth (GB)
  Susie Perring (GB)
  Trevor Price (GB)
  Willie Rodger (GB)
  Sonia Rollo (GB)

 

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Testimonial
Peter van den Brandhof,
Former director P&O North Sea Ferries

 
"Working with Erik Hermida and Liesbeth Hemelrijk was a joy: consummate professionals, they converted our vague ideas into concrete proposals, came up with surprising solutions, and managed to do so in time ! in budget ! And they did so with evident pleasure in their work. They are a fine mix of expertise, creativeness, business acumen, and empiricism. (And fun to work with, as well….)"

 



 

Matthew Radford (London, GB, 1953)
untitled, 2000, Oil on aluminum
125 x 125 cm, Corridor Show lounge, PRIDE OF ROTTERDAM

Jan Hendrix (the Netherlands 1949)
Villa Serbelloni, 2000
Silkscreen on Nepalese paper, gold leaf, 95 x 150 cm
Quiet Room, PRIDE OF ROTTERDAM