Have a Nice Day!
More than 100 years of Coca-Cola history
Beurs van Berlage, Amsterdam 1995/1996

The ‘Have a nice day!’ exhibition is a co-production of Enterprise & Art and the Beurs van Berlage Foundation.

The history of Coca-Cola reflects industrial society’s evolution in advertising and marketing, product packaging, and even in fashion. ‘Have a nice day!’ provides the visitor not only with interesting insights into the history of the famous soft drink, but also of the changes in daily life in the past 100 years.

The material for the exhibition is selected from the archives of The Coca-Cola Company, in Atlanta, and on loan from Coca-Cola collectors. Hans Appenzeller is responsible for the exhibition’s special design, Liesbeth Hemelrijk for its compilation and catalogue. The catalogue is still available in our webshop.

Exhibition catalogue Have a Nice Day!

Poster Have a Nice Day!

Haddon Sundblom (USA, 1899-1976)
Yes, 1946
Oil on canvas
50 x 90 cm
The original painting for one of the most successful advertising posters
for The Coca-Cola Company

Mel Ramos (USA, 1935)
Lola Cola, 1972
Silkscreen
80 x 60 cm
Artist Mel Ramos gives ironical commentary
on the link between sex and advertising