Citroën
75 years of future
Beurs van Berlage, Amsterdam 1994

This is the title given to the major exhibition in the Beurs van
Berlage, organized by Enterprise & Art and commissioned by
Brains Unlimited, of the history of the renowned French car
make.

The 75th anniversary of the Citroën company is the
background of this exhibition on the car’s revolutionary design, advanced technology, and outstanding publicity campaigns that made it famous. "Citroën, 75 years of future" shows the company’s history, its presence and its future, presenting unique material from the Citroën archives, and from those of collectors, such as prototypes, drawings, advertising material, old movies, and scale models.

The opening is performed by Daniel Bernard, Ambassador of France to the Netherlands, and by Jacques Calvet, CEO of Automobiles Citroën S.A. Liesbeth Hemelrijk is responsible for the exhibition’s substance, Ad Werner for its styling and design.

Citroën Type A fromt 1919 at the exhibition

Testimonial Erik Verhaest, Director Public Relations Citroën Nederland

"Working under the flag of a strong brand is great. There is not much you need to explain to achieve the magical sharpfocus retinal image. And whereas the sharp-focus image of your first love in a Deux Chevaux is quite different from the sharp-focus image of your cigar-smoking father at the one-spoke wheel of a Déesse, both nevertheless sail under the same flag: Citroën. In 1994, Onderneming & Kunst and Brains Unlimited successfully brought to the Beurs van Berlage its hardhitting presentation to an audience of 70,000. The force Onderneming & Kunst displayed arose from its perfect empathy with the brand and its adequate topic selection. Thank you again for this magnificent emballage cadeau!"

Poster Citroën Exhibition

The exhibition “Citroën 75 years of future” in
the Beurs van Berlage in 1994, showing nine
special Citroënmodels, containing of course
the Traction Avant, the 2CV and the DS.